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When times are tough, sales are king. Not just for your company but all your competitors too.
So how do you get the edge? What is that magic ingredient that separates the pace setters and leaders from the following pack? Sometimes the objective onlooker can detect the opportunities that the participants are too involved to recognise.
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How many times have we all seen a new building development with a large sign out front with the words “Marketing Suite”. What does it mean? As far as the developers are concerned, it probably means something vague but hopefully sophisticated. To those who understand marketing, the answer is simple. It means absolutely nothing. |
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